This was a personal side project I worked on for fun during my internship at Nike in 2012. The idea was to create different figures that embody Nike innovations in a fun way. Each figure comes with its own giveaway foldable timeline, which shows all the different Nike innovations throughout the years, as well as telling the story of that one innovation figure it comes with. My intention was to preserve Nike’s history by making each of its innovations something to be remembered by the public.
Although I did have an intention in mind of why these where made, I enjoy fiddling with some side projects at times to keep the creativity and fun going, which could eventually feed into the bigger projects I am working on.
The four characters are: The Innovation Kitchen, Waffle, Free, Knit.