Explore new ways to tell Nike Innovation stories within a retail space.
My idea is a result of many explorations and going back and forth between different ideas. The Nike Vault is a way of telling people how Nike has always been about innovation company, and still is by thinking ahead to shape the future with more innovative ideas. The Nike Vault works within the framework of Attract/Engage/Connect, by having a sealed vault placed in the store, with a release date on it to spark the curiosity of the consumer and create some hype to what is to be revealed.
The best state to educate people is when they are mostly curious and excited about something. Based on that philosophy, next to the vault will also be other free-standing tubes holding the existing and past innovation stories, as a way to educate and tell the story. Each tube’s interior will be based on the inspiration behind the innovation, for example the Lunar will be Rock’s from the moon and a moon feeling, with a story line on top of the glass.