Launch campaign of the Nike Mercurial SuperFly.
Inspired by the world's best player, Cristiano Ronaldo, Nike's fastest boot ever has arrived. I worked on the early stages of this ad with the Nike Football in-house design team. Exploring the idea of having different objects exploded by the speed of the boots, and creating the early story boards of this concept. I visualized the shattering of the objects using 3D Max and RayFire, and post production work was in Photoshop. The final animation was then created by Man vs Machine.
Creative Director: Gary Horton
Design Director: Remco Vloon
Art Direction: Kevin Coatman + Nick Parkinson
Final animation & production: Man vs Machine