Don’t Be Sheep 🐑 .
Designed using Autodesk 3D Studio Max, Adobe Photshop, and Substace 3D
adidas Harden Volume 2 signature shoe, designed for the NBA's super star and all-star player, James Harden, is an evolution of his first shoe which focuses on his amazing speed and foot work on the court.
Gas, brake, cook. James Harden freezes defenders with his signature mix of Euro steps, hesitations and lightning-quick crossovers. These basketball shoes are built to create separation from opponents and get buckets with Harden's go-to style. The fractal traction pattern outsole uses pressure maps of his feet which allows for quick start and stop movements, while the stitched fiber upper provides lightweight support as you change direction on a dime. The sock-like construction and custom lacing offer a personalized fit for a game as unique as the Houston Rockets guard.
The colorways bring the story to life that James wanted to tell in Vol 2. Fun, creative, carefree, an inspiration to the kids.
This project was born out of collaboration between multiple creatives. Jesse Rademacher, Carl Arnese, Hussain Almossawi, Jason Mcginnity, Samm McAlear, Brian Foresta, Spencer Wyatt, and Stuart Maingot
A fun toy design project, a creature from the future called “Space Explorer“.
The Adidas Dame 5 signature shoes where built for Damian Lillard's signature game and playing style.
Made to play fresh out of the box, these low top basketball shoes are designed for Damian Lillard's signature style. Built with a textile upper, they feature flexible cushioning for lightweight comfort on every step-back jumper. The herringbone outsole lets you change directions on a dime. While working on the outsole & midsole of the shoe, the process involved a lot of exploration around different geometries and textures for both the LightStrike material in the foam as well as designing the details using generative design methods.
This shoe was designed with Mark Miner and the adidas basketball team.
The nCycle, the revolutionary e-bike that started as a concept project by two designers.
Two years laters, the project has turned into a real working prototype and been displayed at one of the biggest Bicycle Exhibitions in the world, the EuroBike 2014.
Dream big everyone!
Hussain Almossawi - Co-Founder + Designer
Marin Myftiu - Co-Founder + Designer
Franco Moro - Head of Engineering
Marcello Fantuzzi (Newcast Services) - Prototyping
3dS Max | Vray | Substance | Photoshop
Credits: First collaboration with my friend and fellow designer Reid Schlegel. The original sketch can be found in the project.
nThree challenge. Small electric cars, tricycles and quadricycles all suffer from the same inherent drawback; they are meant to be cheap and affordable but they end up being expensive like real cars because they are BUILT like real cars. The mission on the nThree was to address these conceptual and design shortcomings and design an affordable, single-seat electric vehicle that would offer all (or most) of the comforts of an electric car at the cost of an e-bike.
To achieve the objectives, the nThree was built with a simplistic approach reminiscent on the nCycle. The vehicle was reduced to the most essential stable geometry of three wheels to reduce cost, and takes a close look at nature to mimic the the structure of a Toucan birds beak for better strength and lightweight.
For millennia people have enjoyed tea all over the world, creating myriad combinations of leaves, flowers, spices, and sweeteners. To this day the preparation and sharing of tea remains central to the social, religious and dietary culture of countries on every continent. Today's tea drinkers are forever on the hunt for new blends to satisfy their guests' tastes, as well as the changes in their own. Sweeter? Stronger? More bitter? Fruitier? Milk? Creamer? As any barista can attest, we all take our tea a different way!
Enfuse is an ingenious flask that helps you make tea to your taste. Each Enfuse houses four separate compartments that can be filled with just about anything, allowing you to craft a custom blend every time you crave a cup! With a push of a button your Enfuse will release half a teaspoon of your chosen ingredient into the container below. The flavors, milk and sugar will dissolve as they pass through the spout, giving you the perfect cup every time, no stirring required. No mess, no effort, no need to stick to just one type of tea! Enfuse is the fun, intelligent solution for the discerning tea drinker.
The design language behind Enfuse, was to keep it minimal, vintage, and futuristic. The idea was to give it it's vintage look through its overall shape and profile, and give it its futuristic look to contrast it, with the choice of material, which is a beautiful clear material that allows you to see inside the flask, and make your tea drinking experience more enjoyable.
Top of the World
Another fun 3D interior scene I have been working on and experimenting with, mixing between modern and minimal vibes. The lighting captures the serenity of the scene, with the light rays falling on to the bed and interior space.
The exterior adds another level of vibe to the scene with the misty/foggy feel to it and the snowy trees in the background.
This scene was made using Autodesk 3D Studio Max, Vray, Substance 3D and Adobe Photoshop⠀
Explore new ways to tell Nike Innovation stories within a retail space.
My idea is a result of many explorations and going back and forth between different ideas. The Nike Vault is a way of telling people how Nike has always been about innovation company, and still is by thinking ahead to shape the future with more innovative ideas. The Nike Vault works within the framework of Attract/Engage/Connect, by having a sealed vault placed in the store, with a release date on it to spark the curiosity of the consumer and create some hype to what is to be revealed.
The best state to educate people is when they are mostly curious and excited about something. Based on that philosophy, next to the vault will also be other free-standing tubes holding the existing and past innovation stories, as a way to educate and tell the story. Each tube’s interior will be based on the inspiration behind the innovation, for example the Lunar will be Rock’s from the moon and a moon feeling, with a story line on top of the glass.
I was commissioned by Nike Basketball, to design the shoe box for the Kobe Bryant Fade to Black Series.
This was a special and limited edition tribute from Nike to Kobe Bryant for his retirement. Nike recreated all 13 shoes they had designed for Kobe during his career, with each shoe fading from white to black. The box features snake scales made out of stones, following the same color theme of fading from white to black.
The final artwork was done using 3D Max, Vray, and Photoshop.
Creative Direction: Erick Goto
Design: Hussain Almossawi
Photography: Kith NYC
On and off the field, Paul Pogba's life is spent in the limelight. Created in collaboration with the world champion midfielder, these limited-edition soccer shoes strive to stand out. The supportive knit upper mimics the on-field Predator 19+ while the basketball-inspired outsole adds a splash of B-ball style for a unique look.
I was contracted by NIKE Basketball to design a floral seamless pattern made out of tropical plants which would be used on different signature shoes and other apparel for their star athletes, Lebron James, Kyrie Irving, and Kevin Durant. The pattern was created using 3D Max, and then retouched and enhanced in Photoshop where it was prepared to work as a seamless pattern.
Designed in Brooklyn.
The first shoe to feature LIGHTSTRIKE, a new super-light midsole that provides the perfect balance of lightweight cushioning and on-court responsiveness. LIGHTSTRIKE is perfectly tuned for explosive movements, lateral quickness and the demands of the game.
Had the pleasure of working on the midsoles of these and defining what the LIGHTSTRIKE design looks like, which should be featured across a range of different adidas products.
A fun concept project that was inspired by designing a shoe that fits the Ninja Turtles. This project is not intended to be a design of a real shoe, but a case study of what it would look like to design for non-humans, and in this case, the Ninja Turtles.
The shoe's ergonomic design allows for ultimate comfort while it fits their 2 large fingers which is how their feet anatomy looks like. The patterns on the shoe are also inspired by hexagons from turtle shells, with small holes for ventilation to allow for better breathability. The interesting thing is that turtles actually absorb oxygen through their skin, and we try to mimic the same concept here, to give the shoe a lot of context and meaning behind its design.
The ribbon is a design element taken from one of the Ninjas, Raphael, who has it as a mask tied around his eyes and head in the cartoon series. Finally the colors and patterns also take their que from turtles, the bright green from the shells, and the black camouflage pattern from the fact that they can hide inside their shells.
This project was a collaboration between myself and Quintin Williams.
A collection of light design concepts designed in 2015.
The Xtreme KinematiX is a new generation electric roadster, aimed at pushing both performance and power efficiency to a new level. This concept tries to revive the glorious design lines of the original Jaguar e-type, combining fresh solutions, a unique, new aerodynamics, tailored around the electrical elements of the power system as well as cutting-edge energy feedback.
In collaboration with Marin Myftiu
Official project release page: behance.net/gallery/Xtreme-KinematiX/3765202
The revolutionary e-bike that locks itself, carries your payload in style and takes out all the worries of owning a bicycle, leaving you only the pleasure of riding it.
In collaboration with: Marin Myftiu
Official release page: behance.net/gallery/nCycle/6202553
Astrum Meera concept car.
Designed in 2009.
The Astrum Meera is a proposed concept car possessing several distinctive features that play a unique role in safety, sustainability, and practical design. The exhaust of the car has built-in sensors that track the level of CO2 emissions and alert the driver when it exceeds the normal range. The wheel rims work through magnetic levitation, like train wheels, making the car lighter and faster. The side mirrors are hidden when parked and roll out of the body once the engine starts. The mirrors have a built-in camera system that allows the driver to clearly see outside from inside the vehicle without opening windows in the rain or turning their head around.
As part of my process as a designer to challenge my self on a daily basis to be creative, I set a goal to create a series of abstract, futuristic, and modern 3D Art where I had to come up with something interesting and visually appealing to the eyes in a very short amount of time everyday, hence the name Project 365.
Here are the best pieces of work out of the series from every month.
This was a personal side project I worked on for fun during my internship at Nike in 2012. The idea was to create different figures that embody Nike innovations in a fun way. Each figure comes with its own giveaway foldable timeline, which shows all the different Nike innovations throughout the years, as well as telling the story of that one innovation figure it comes with. My intention was to preserve Nike’s history by making each of its innovations something to be remembered by the public.
Although I did have an intention in mind of why these where made, I enjoy fiddling with some side projects at times to keep the creativity and fun going, which could eventually feed into the bigger projects I am working on.
The four characters are: The Innovation Kitchen, Waffle, Free, Knit.
Character design, from ideas to final 3D for a new online food ordering brand called Ztaat.
The idea of the character is to make it look like a futuristic robot, with a time machine in its head, which allows it to deliver food to customers at ultimate speed.
Tools: Copic Multiliner + Markers, 3D Max, Vray, Photoshop.
In this project I was exploring fun and functional ideas that could fit within a Kitchen & Bathroom product line.
All cooking utensils tend to be approximately the same size, having the handle being the common part. My idea is that we create a standard handle, allowing the different heads to attach to it and be interchangeable, to better save space and reduce cost.
The product will include:
- 3 utensil heads
Price range: ~$18
This project involved creating 6 character models which was later turned into commercial toy figures by the client, Negramaro.
THE GOLDEN DREAM
We all have dreams we try to pursue, and some of those dreams are Golden. Don't let anyone stop you from reaching your dreams no matter what.
A typographic art piece.
Hussain Almossawi - 3D Visualization & Post Production
Parker Gibson - Hand calligraphy
FIFA 15's primary theme revolves around connections. It focuses on the concept that all elements are formed and rooted from the Pitch and speaks to the physical and emotional connections to the Sport. FIFA is the center of the footballing world, and everything revolves around and evolves from it; it is the Core of the Sport. It connects the players to the pitch, fans to the players and it’s gamers to each other. It is the lifeblood of the sport and game.
My involvement in this project, was working along the UI team and specifically working on the score clock and menu elements for the general Fifa game, the different tournaments available, and the EPL (English Premier League). I was also involved in working on the different menu pages for Fifa 15 such as the pause menu's, online menus, and in-game menus, along with sourcing and retouching the images used in the menus.
“Type Fluid” is an exciting experimentation with typography, and making letter forms out of bursting liquid. This project includes all 26 letters of the alphabet as well as animated versions of the letters. The type fluid has been vastly featured on different blogs, magazines, and books.
Official release page:
Batelco is Bahrain's first and largest telecommunication company.
The brief was to create something to show the speed of their new routers and broadband packages.
The result was the Turbo Broadband with unlimited speed, and ultimate power.
3D & Art Direction: Hussain Almossawi
Launch campaign of the Nike Mercurial SuperFly.
Inspired by the world's best player, Cristiano Ronaldo, Nike's fastest boot ever has arrived. I worked on the early stages of this ad with the Nike Football in-house design team. Exploring the idea of having different objects exploded by the speed of the boots, and creating the early story boards of this concept. I visualized the shattering of the objects using 3D Max and RayFire, and post production work was in Photoshop. The final animation was then created by Man vs Machine.
Creative Director: Gary Horton
Design Director: Remco Vloon
Art Direction: Kevin Coatman + Nick Parkinson
Final animation & production: Man vs Machine
A few of my experimentation's and explorations presented in different forms.
Featuring a Foamposite body updated with Hyperfuse construction, the Nike Air Max Hyperposite Men's Basketball Shoe blends superb durability, comfort and traction in one premium fit.
Design Team - Peter Fogg, Eugene Rogers, Erick Goto, Hussain Almossawi
I worked on this great project with the Nike Basketball Team during my design internship at Nike World Headquarters. My role was to design the graphic experience of the shoe and the splash patterns that cover it, the process involved creating 3D simulation of the shoe going through a puddle, and then translating the results of the 3D generated splash into a 2D vector that was placed on the shoe.
YaSalam is a new fancy Shawarma joint that opened in Bahrain in late 2011. It is fun but not too funky, and fancy but not too classy. We worked with them on building their brand, which involved the identity, menu, website, print ads and other ideas such as implementing the brand, message and story through a set of characters.
Official release page:
Official website of Derrick Rose, the number 1 draft pick of the Chicago Bulls in 2008.
The problem I was trying to solve with this website was to create a much better UI/UX, where a lot of the important content can be displayed in a nice way, with live updates to the news feed. The social media tabs was also a new introduction to create more interaction between the users and the website.
Sixth Man Sports is a sports marketing company, that mainly hosts and works with NBA Athletes. The websites expresses their vision and thoughts of how they work, and like to be seen.
Official release page:
The Antique Houses is a company based in Saudi Arabia that sells building material. For their corporate logo, they wanted something simple, yet powerful. We created a number of concepts for them that addressed that requirement.
The idea of this concept is to work with the two letters A and H, and present them in a way that makes them look like houses. Different options and variations were developed as a result.
Identity for "Elite Laundry".
Identity design for Alwaha Properties
A few of of the Desktop Wallpapers I have worked on for different NBA athletes and their websites over the past few years.